Alcantarea imperialis ‘Rubra’ is a striking, large bromeliad known for its dramatic rosette of broad, arching leaves that display deep red hues, especially under bright light. This impressive plant can grow up to 1 to 1.5 metres in height and spread, making it a bold focal point in gardens or large containers. It thrives in well-drained soil with good air circulation and prefers bright, indirect sunlight or partial shade. ‘Rubra’ is admired for its architectural form and vibrant colour, adding an exotic, tropical flair to outdoor and indoor spaces alike.